The Nudge Foundation: Empowering Lives Through Sustainable Social Impact

The Nudge Foundation is a Bengaluru-based nonprofit organization committed to eradicating poverty in India through scalable and sustainable interventions. Founded in 2015 by Atul Satija with support from Nandan Nilekani and Tata Trusts, the institute operates three key impact streams: the Centre for Rural Development (CRD), which focuses on lifting vulnerable families out of extreme poverty using the “Graduation Approach”; the Centre for Skill Development and Entrepreneurship (CSDE), which trains youth in future-ready skills and collaborates with the National Skill Development Corporation (NSDC) to enhance employability ; and the Centre for Social Innovation (CSI), which incubates and accelerates nonprofit startups addressing critical social challenges . The/Nudge Institute has reached over 15 million people, with support from more than 70 corporate and philanthropic partners, and has been recognized as a Great Place to Work-Certified™ organization .

The Nudge Foundation is a dynamic non-profit organization committed to ending poverty by empowering individuals with the skills and resources needed for sustainable livelihoods. Founded with a vision to create lasting social change, The Nudge Foundation operates primarily in India, focusing on marginalized communities who face barriers to education, employment, and entrepreneurship.

At its core, The Nudge Foundation offers a unique approach to poverty alleviation by combining training, mentorship, and financial support to help people transform their lives. The organization runs multiple impactful programs that target critical areas such as skill development, job readiness, and entrepreneurship. These programs equip beneficiaries with practical skills, confidence, and access to networks, enabling them to secure meaningful employment or start their own small businesses.

One of the standout features of The Nudge Foundation is its emphasis on scalability and sustainability. By partnering with corporations, governments, and community organizations, Nudge extends its reach and impact, creating ecosystems where individuals can thrive long-term. The foundation’s data-driven and transparent approach ensures that resources are effectively utilized, maximizing social returns.

Beyond training and job placement, The Nudge Foundation also provides ongoing mentorship and support, recognizing that sustainable change requires continuous guidance. This holistic model helps break the cycle of poverty and encourages economic independence.

The foundation’s efforts have transformed thousands of lives by creating opportunities for education, employment, and entrepreneurship. With a strong commitment to inclusivity and empowerment, The Nudge Foundation continues to drive positive change, inspiring communities to build brighter futures.

For those passionate about social impact, The Nudge Foundation represents a powerful force dedicated to nurturing potential and fostering sustainable development.