Patagonia American Apparel Brand

Patagonia is an American outdoor apparel brand founded in 1973 by Yvon Chouinard in Ventura, California. Initially focused on rock climbing gear, the company has evolved into a global leader in sustainable fashion. Patagonia is renowned for its commitment to environmental activism, pledging 1% of sales to environmental causes through its “1% for the Planet” initiative. The company has pioneered the use of recycled materials, such as recycled polyester and organic cotton, and promotes product longevity through its Worn Wear program, which encourages customers to repair, reuse, and recycle their clothing. In 2022, Chouinard transferred ownership of Patagonia to a trust and nonprofit organization, ensuring that profits are directed toward combating climate change. With its mission statement, “We’re in business to save our home planet,” Patagonia continues to set a high standard for corporate responsibility and environmental stewardship.