MG India to Launch Electric CUV to Challenge Tata Curvv EV

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Introduction of a New Competitor in the Indian EV Market

MG Motor India, a joint venture between China’s SAIC Motor and India’s JSW Group, is set to launch a new electric car in India. This strategic move aims to take on Tata’s upcoming Curvv EV, positioning MG Motors as a strong competitor in the expanding electric vehicle market.

Launch Timing and Pricing

According to sources cited by The Times of India, the new electric vehicle (EV) will debut close to the festive season. This timing is strategic, targeting increased consumer spending during celebrations. The pricing is expected to be competitive, ranging between the MG Comet and ZS EV models, and will be priced under Rs 20 lakh (ex-showroom).

Design and Construction of the New MG EV

The new MG electric vehicle will be a CUV, or Crossover Utility Vehicle. This type of vehicle combines the utility of traditional SUVs with the unibody construction typical of cars. This design choice is expected to offer a balance of durability and comfort.

Battery and Performance Specifications

The upcoming MG EV is anticipated to feature a 50.3 kWh battery pack, similar to its predecessor, the ZS EV. Due to the lighter construction of the new model, it is expected to deliver an enhanced range compared to the ZS EV’s claimed 461 km range. The car will likely include a front axle-mounted motor capable of producing 176 hp and 280 Nm, ensuring robust performance.

Exclusive Features and Design Insights

The Times of India reported exclusive footage of what MG Motors calls an ‘Intelligent CUV.’ The vehicle boasts a tall stance with a coupe-like roof and large wheels. Despite heavy camouflage, these features indicate a sleek and modern design, aiming to attract a broad consumer base.

MG’s Current EV Portfolio and Market Performance

MG Motors sells two electric vehicles in India: the MG ZS EV and the Comet EV. The company has seen significant growth in EV sales, with electric vehicles accounting for around 35 percent of total sales.

The ZS EV alone recorded over 500 units sold in the past three months, marking a 95 percent sales increase from Q1 to Q2 in 2024. Overall, MG’s EV sales rose by 39 percent during this period.

Strengthening MG’s Position in the Indian EV Market

With the introduction of the new electric CUV, MG Motors aims to solidify its presence in the Indian EV market, which Tata Motors currently dominate. The new model is expected to enhance MG’s electric vehicle lineup, driving further success in the domestic market.

Conclusion

The launch of the new MG electric car marks a significant step for MG Motors India. By targeting the festive season and pricing the vehicle competitively, MG Motors is poised to make a strong impact in the Indian EV market.

With enhanced performance, modern design, and strategic market positioning, this new model is set to challenge the dominance of Tata Motors and drive MG’s growth in the electric vehicle sector.