What does “sustainable fashion” actually mean? Sustainable fashion refers to creating clothing, footwear, and accessories in ways that reduce environmental impacts, conserve resources, and minimise waste. This goes far beyond choosing an “eco-friendly brand”. It’s about rethinking the entire lifecycle…
If you are building anything in sustainability today, you are going to bump into the terms Scope 1, Scope 2 and Scope 3 sooner than you expect.Every climate report, ESG rating, and investor deck quietly revolves around these three buckets.…
We swap phones every few years. But have you considered what happens to the old cases? Most, made of hard plastic or synthetic rubber, end up in landfills for centuries. Compostable phone cases flip that script. They protect your phone,…
When Shreyans Kokra met Nandini Sarraf, they shared more than just dreams of building something meaningful. They shared a deep concern about the planet’s future. Both had seen the ugly side of the fashion supply chain. Shreyans, growing up in…
Not everyone leaves a stable tech job to grow bamboo. But that’s exactly what Mr. Anutosh did. He’s a software engineer turned full-time bamboo farmer. And he’s not just growing plants, he’s building a high-value, low-maintenance, carbon-credit-earning business on Indian…
In 2025, claiming to be “eco-friendly” isn’t enough. Consumers have become smarter, regulators are more alert, and the stakes are much higher. Yet, many brands still fall into the trap of greenwashing, intentionally or not. If you’re building a sustainable…
Building a brand from scratch is a rare opportunity to get everything right from the start. If sustainability is part of your mission, embedding it from day one isn’t just ideal, it’s essential. Today’s consumers aren’t just buying a product,…
Eco-friendly homes, Eco-friendly fibers, Eco-friendly vehicles, eco-friendly food. There are a whole lot of options when it comes to sustainability. Then why should fashion accessories not be Eco-friendly? So, What is an Eco-Friendly Accessory? First, being eco-friendly is a great…
