Electrifying Change: PURE EV’s Innovative Vehicle Exchange Program

Pure EV

Estimated reading time: 4 minutes

Revolutionizing the Electric Vehicle Landscape

PURE EV has recently unveiled its groundbreaking Electric Vehicle Exchange Program, marking a pivotal moment in the automotive industry. The Vehicle Exchange Camp, a first-of-its-kind initiative, goes beyond catering solely to traditional internal combustion engine (ICE) 2-wheelers, extending its benefits to electric vehicle (EV) enthusiasts. This trailblazing approach has garnered exceptional responses, leading to a surge in exchange transactions and new bookings.

Tapping into a Vast Market


In a market saturated with over 10 crore ICE 2-wheelers across Pan India, PURE EV aims to captivate this extensive consumer base by offering an irresistible proposition. The exchange camp invites consumers to bring in their used electric or petrol 2-wheelers, where local experts conduct on-the-spot valuations at PURE EV dealer locations. The valuation amount seamlessly deducts from the purchase of a brand-new PURE EV vehicle, effectively reducing the EMI down payment. This unique approach enables customers to adjust the balance loan payments through manageable EMIs, eliminating the need for a substantial upfront cost.

Positive Pressure for Sustainable Growth

This strategic initiative not only benefits consumers but also aims to create a positive pressure environment. By attracting a significant number of 2-wheeler users in each locality, PURE EV intends to stimulate exchange walk-ins and bookings. This creates a ripple effect that positively impacts regular walk-ins for direct purchases.


The overarching goal is to penetrate the market further by enticing consumers of other EV brands with the unique Electric Vehicle Exchange Program. Owners of ICE two-wheelers from various brands are enthusiastically embracing the opportunity to switch to EV vehicles, enticed by the compelling value proposition offered by the program.

Resounding Success and Continued Momentum

Over a thousand consumers have actively participated in the exchange program, exchanging their old vehicles with new PURE vehicles. A compelling incentive, with a maximum value of up to Rs 38,000, was extended to consumers based on the condition of their vehicles. Following the tremendous success of the program during the Dussehra and Diwali seasons, PURE EV proudly announces its continuation during the upcoming Pongal and Padwa festivals. This extension is drawing attention not only from traditional ICE 2-wheeler owners but also from users of other EV brands.

A Vision for a Sustainable Future

Rohit Vadera, CEO, PURE EV.

“We are thrilled to witness the overwhelming response to our EV Vehicle Exchange Program during the festive seasons, and we are excited to extend this opportunity to even more consumers during the upcoming Pongal and Padwa festivals. We are proud to announce that PURE is the first EV 2-wheeler brand in India to create the used vehicle market for Electric vehicles. This also proves the company’s capabilities in refurbishing and recycling of key components, thereby enabling a circular economy in the EV ecosystem,” said Mr. Rohit Vadera, CEO, of PURE EV.

Redefining Accessibility and Attractiveness

With this groundbreaking approach, PURE EV is not only contributing to environmental sustainability but is also reshaping the EV landscape by making it financially accessible and attractive to a wider demographic. The Electric Vehicle Exchange Program stands as a testament to PURE EV’s commitment to innovation, sustainability, and providing an unparalleled driving experience in the evolving world of electric mobility.


Benefits of the program:

  • Promotes EV adoption: By making it easier and more affordable for people to switch to electric vehicles, the program is expected to accelerate the adoption of EVs in India.
  • Boosts used EV market: The program creates a structured market for used electric vehicles, which can address the concerns of potential buyers and further boost EV adoption.
  • Sustainability benefits: By encouraging the use of electric vehicles, the program contributes to reducing air pollution and greenhouse gas emissions.

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