Sony and Honda’s Afeela Electric Car Unveiled at CES 2024

Afeela electric car

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Sony Honda Mobility Inc. (SHM), a collaboration between Sony and Honda, has introduced the Afeela electric car prototype, showcasing a blend of cutting-edge technology and innovative design. This midsize sedan promises more than just an eco-friendly commute, with features like advanced driver assistance systems (ADAS), AI integration, and entertainment options.


The Afeela Prototype

The Afeela prototype unveiled at CES in Las Vegas, boasts a minimalist design reminiscent of a futuristic HBO sci-fi vehicle. Beyond aesthetics, the midsize sedan incorporates a unique “media bar” – a wide LED screen between the headlights that not only displays the car’s name but also serves as a platform for dynamic messages, introducing an interactive element to on-road communication.

Powertrain and Under-the-Hood Innovations

While specific details about the powertrain remain undisclosed, SHM emphasizes significant changes under the hood in the 2024 version of the prototype. This suggests continuous efforts to refine and improve the electric vehicle’s performance and efficiency.

AI for ADAS – Enhancing Driving Experience

A notable feature of Afeela is the integration of artificial intelligence (AI) for advanced driver assistance systems (ADAS). SHM plans to leverage machine learning to enhance ADAS capabilities, making strides towards higher levels of automation, possibly up to Level 3. The use of Unreal Engine 5, a powerful gaming engine, to create a virtual model of the car’s surroundings, including weather conditions, showcases the commitment to cutting-edge technology.


Entertainment and App Development

SHM envisions Afeela not only as a means of transportation but also as an entertainment space. The incorporation of Unreal Engine 5 suggests a focus on providing a visually immersive experience. Moreover, SHM plans to open a sandbox for app developers, allowing them to create features and applications that can run on the Afeela platform, fostering innovation and customization.


Honda’s Electric Car Plans

Parallel to the Afeela project, Honda is gearing up to launch its electric cars. The first in line, the Honda Prologue midsize SUV, is set to hit dealerships later this year, indicating a broader commitment to sustainable and technologically advanced mobility solutions.


The collaboration between Sony and Honda in the form of SHM’s Afeela electric car marks a significant step towards the future of transportation. Beyond the eco-friendly aspect, Afeela incorporates advanced AI for improved safety, entertainment features for an enhanced driving experience, and a platform for app developers to contribute to the evolving ecosystem. As the automotive industry continues to evolve, this partnership aims to redefine the way we perceive and engage with electric vehicles, offering a glimpse into the next generation of smart and connected transportation.

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