Good Energy | UK Renewable Electricity & Solar Supplier

Good Energy | UK Renewable Electricity & Solar Supplier

Sustainable Development Goals

SDG 11 – Sustainable Cities and Communities, SDG 13 – Climate Action, SDG 7 – Affordable and Clean Energy, SDG 9 – Industry Innovation and Infrastructure

Company Overview

Good Energy is a UK based supplier of 100% renewable electricity, founded in 1999 by Juliet Davenport as one of the first companies in Britain to offer fully renewable power to households and businesses.

The company is headquartered in Chippenham, Wiltshire, England. It buys electricity directly from a network of independent renewable generators across Britain, including wind, solar and hydro producers, rather than generating all of its own supply.

Beyond electricity retail, Good Energy has expanded into home decarbonisation services. It installs solar panels, home battery storage and, through partner Installio, heat pumps, and it installs EV chargers. It also administers Feed in Tariff payments for small scale generators and operates an export tariff for customers who sell surplus power back to the grid.

Good Energy Group plc was listed on the London Stock Exchange’s AIM market from 2012. In 2025, its shareholders approved an all cash acquisition by Esyasoft Investment Holding, a UAE based smart grid and metering technology company, and Good Energy shares were delisted from AIM in April 2025. Good Energy continues to operate under its own brand as a subsidiary of Esyasoft. In 2024, it became the only B Corp certified home energy supplier in the UK.

Why These SDGs Matter

Good Energy’s core business, sourcing and supplying 100% renewable electricity, directly advances SDG 7 by expanding household and business access to clean power. Its focus on displacing fossil fuel generation and supporting customer decarbonisation through solar, battery and heat pump installation ties directly to SDG 13’s climate action goals. The company’s role in administering Feed in Tariffs and EV charging services, together with its Zap Map subsidiary’s charging point data platform, supports the clean energy infrastructure and grid modernisation aims of SDG 9. Its model of buying power from thousands of small, geographically dispersed independent generators supports decentralised, community level renewable generation, which aligns with the sustainable, resource efficient urban and local energy systems described under SDG 11.

Products & Services
  • 100% renewable electricity supply for homes and businesses
  • Carbon neutral gas supply
  • Solar panel installation
  • Home and business battery storage installation
  • Heat pump installation via partner network
  • EV charger installation
  • Feed in Tariff administration for small generators
  • Export tariff payments for self generated power
  • EV charge point location data (Zap-Map)
Business Challenges Solved
  • Sourcing verifiably renewable electricity supply
  • Fragmented, hard to access markets for small independent power generators
  • High upfront complexity of installing solar, battery and heat pump systems
  • Administrative burden of Feed in Tariff claims for small generators
  • Limited visibility of EV charging point locations and availability
  • Reliance on grid electricity with a high fossil fuel component
Approach & Methodology

Good Energy’s core model is a power purchase and matching system rather than in house generation technology. It contracts directly with over 2,000 independent renewable generators across Britain, wind, solar and hydro operators, and matches total customer electricity consumption against this renewable supply over each year, a standard mechanism used by renewable energy retailers to certify a 100% renewable electricity claim.

Its home energy services rely on third party hardware, including solar photovoltaic panels, lithium ion battery storage units and air source heat pumps, installed by Good Energy or partner installers such as Installio. Feed in Tariff and export tariff administration involves metering data collection and payment processing for distributed small scale generators. Its Zap-Map subsidiary operates a data platform that aggregates and displays public EV charge point location, availability and pricing information, drawing on data feeds from charge point operators across the UK.

Market Position

Good Energy operates in the UK household and small business energy retail and green home technology market, competing with larger vertically integrated utilities such as Octopus Energy and SSE as well as other renewable focused suppliers. Its customer base is primarily domestic households seeking verified renewable electricity and homeowners seeking solar, battery, heat pump or EV charger installation. Its differentiation rests on being the only UK home energy supplier with B Corp certification and on its long standing role as a large voluntary administrator of the Feed in Tariff scheme. Since its 2025 acquisition, it operates as part of Esyasoft’s wider smart grid and metering technology portfolio.

Procurement Considerations
  • Confirm current tariff structure and pricing versus other renewable suppliers
  • Verify installer accreditation for solar, battery or heat pump work (for example MCS certification of the installing partner)
  • Check compatibility of existing electrical and roof infrastructure with proposed solar or battery systems
  • Clarify maintenance and warranty terms for installed hardware
  • Confirm Feed in Tariff or export tariff payment terms and timelines
  • Review contractual implications of Good Energy’s ownership by Esyasoft for long term service continuity
  • Confirm current B Corp certification status and recertification date
Funding, Recognition & Ecosystem
  • Listed on London Stock Exchange AIM market, 2012 to April 2025
  • Acquired by Esyasoft Investment Holding RSC Limited (UAE) in an all cash deal valuing the company at approximately £99.4 million, completed April 2025
  • Certified B Corporation, 2024
  • Subsidiaries include Zap-Map (EV charge point data) and Wessex ECOEnergy
Natnavi Analysis

Good Energy occupies a distinctive position in the UK energy market as one of the earliest suppliers built specifically around a 100% renewable electricity claim, a model it has maintained since 1999. Its B Corp certification, the only one held by a UK home energy supplier, gives it a verifiable point of differentiation in a sector where sustainability claims are common but independently audited ones are less so.

Its expansion into solar, battery, heat pump and EV charger installation, alongside its long running role administering Feed in Tariffs for thousands of small generators, positions it as more than a pure electricity retailer. It functions as an intermediary supporting Britain’s distributed, small scale renewable generation base.

The company’s 2025 acquisition by Esyasoft, a Dubai based smart grid and metering technology group, marks a significant change in ownership structure, moving Good Energy from a publicly listed company accountable to UK retail shareholders to a subsidiary of an international private technology group. This may bring additional capital and technology resources, but it also represents a departure from the company’s original governance model as a public, community backed business, a factor procurement teams and long standing stakeholders may wish to monitor as integration progresses.

Sources & References
Founded: 1999
Company Stage: Enterprise
Headquarters
Chippenham, Wiltshire, England, United Kingdom
Solution Type
Equipment Supplier, Service Provider, Software Platform
Sustainability Outcomes
Carbon Reduction, Energy Efficiency, Renewable Energy Adoption, Sustainable Infrastructure
Industries Served
Commercial Buildings, Energy & Utilities
Certifications: B Corp
Last Reviewed: July 27, 2026

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