FluxGen | AI-Powered Industrial Water Intelligence

FluxGen | AI-Powered Industrial Water Intelligence

Water

Sustainable Development Goals

SDG 11 – Sustainable Cities and Communities, SDG 12 – Responsible Consumption and Production, SDG 6 – Clean Water and Sanitation, SDG 9 – Industry Innovation and Infrastructure

Company Overview

FluxGen is a Bengaluru-based water technology company that provides AI and IoT-based water intelligence solutions for industrial and commercial facilities. The company was founded in 2019 by Ganesh Shankar and was legally registered as FluxGen Sustainable Technologies Private Limited in 2021, with Emanuel Deepak later joining as Chief Operating Officer.

The company’s flagship platform, AquaGen, uses IoT-enabled flow meters, level sensors and AI-driven analytics to help industries measure, monitor and reduce water consumption in real time. The platform is built to serve high water-use sectors such as metals and mining, food and beverage, dairy, textiles, pharmaceuticals, automotive, hospitality and healthcare.

FluxGen operates primarily out of Bengaluru, Karnataka, and has built a client base of more than 100 enterprise customers, including Tata Steel, Aditya Birla Group, Mahindra Group, Microsoft, Britannia, Lactalis India and Ashok Leyland. The company has raised institutional funding, including a pre-Series A round of INR 28 crore in 2025 led by IAN Alpha Fund, with participation from Rainmatter, Axilor Ventures and Arali Ventures, among others.

FluxGen’s work has drawn national recognition, including a mention by Indian Prime Minister Narendra Modi in his Mann Ki Baat radio programme, citing the company’s contribution to water conservation through IoT technology. The company describes its mission as helping industries become “water positive” by reducing avoidable water wastage through data-driven monitoring and analytics.

Why These SDGs Matter

FluxGen's core offering directly supports SDG 6 by helping industrial facilities measure, monitor and reduce their freshwater consumption, addressing water-use efficiency at the point of industrial demand. The company's technology supports SDG 9 by embedding IoT sensors, AI analytics and digital infrastructure into industrial water systems, an example of applying innovation to strengthen resilient infrastructure. Its work with facilities in water-stressed urban centres, including a hospital water-conservation project in Bengaluru, connects to SDG 11's focus on making cities and human settlements more sustainable and resource-resilient. Finally, by helping industrial clients identify leakage, reduce waste and reuse treated water, FluxGen's platform supports SDG 12's goal of more responsible and efficient consumption and production patterns within industrial supply chains.

Products & Services
  • AquaGen real-time water monitoring and analytics platform
  • Rainwater Intelligence for rainfall tracking and smart harvesting
  • Used Water Intelligence for wastewater and ETP/STP tracking
  • Water Balancing for facility-wide flow mapping and leak detection
  • AquaGen Labs water quality compliance and lab reporting platform
  • Digitized Water Audit solution with IoT integration
  • AquaGPT AI assistant for water data insights
  • Leadership dashboard for multi-site water reporting
Business Challenges Solved
  • Lack of real-time visibility into industrial water consumption
  • Undetected water leakage and pipeline losses
  • Manual, error-prone water audit and compliance reporting
  • Difficulty meeting groundwater and pollution-control board regulations
  • High water-related operating costs in water-intensive processes
  • Limited data for wastewater treatment plant optimisation
  • Absence of centralized water reporting across multi-site operations
Approach & Methodology

FluxGen's delivery model is built around a structured, data-first process modelled on a Six Sigma-style Define-Measure-Analyze-Improve-Control framework. The company begins by identifying critical water measurement points within a client's facility, then installs specialized IoT data-acquisition hardware, including digital flow meters, level sensors and piezometers, that connect to its AquaGen cloud platform for continuous, real-time data capture.

Once connected, FluxGen applies AI algorithms to the incoming sensor data to detect consumption patterns, anomalies, leaks and inefficiencies across a facility's water systems. Its AquaGPT tool applies generative AI to surface insights and recommendations in natural language, while automated reporting generates periodic water-usage summaries for facility and sustainability teams.

The platform is modular, covering distinct use cases such as rainwater harvesting intelligence, used-water and effluent treatment plant tracking, water balancing across a facility's full flow map, and digitized water audits designed to support regulatory submissions such as Central Ground Water Authority compliance. FluxGen positions its hardware as plug-and-play, intended to integrate with a client's existing water infrastructure without requiring extensive retrofitting, and pairs the sensor layer with a software dashboard accessible via web and mobile for ongoing monitoring and alerting.

Market Position

FluxGen operates in the industrial water management and water intelligence technology segment, positioning its AquaGen platform as an end-to-end IoT and AI system rather than a single-point monitoring device. Its primary customers are large enterprises in water-intensive sectors, including metals and mining, food and beverage, dairy, pharmaceuticals, automotive and hospitality, alongside institutional clients such as hospitals. The company has built relationships with major Indian conglomerates and multinational corporations operating in India, and has positioned its generative-AI assistant, AquaGPT, and its NABL-oriented lab compliance product, AquaGen Labs, as differentiators within the broader industrial water-monitoring category.

Procurement Considerations
  • Confirm compatibility of AquaGen sensors and flow meters with existing water infrastructure
  • Assess installation and hardware integration requirements for the facility
  • Clarify data security and cloud architecture for connected sensor networks
  • Evaluate which regulatory compliance modules (e.g. CGWA, CPCB-related audit support) are required
  • Request facility-specific ROI estimates and expected payback period
  • Confirm ongoing maintenance, calibration and support terms after deployment
  • Verify multi-site reporting and dashboard access needs for enterprise deployments

Funding, Recognition & Ecosystem
  • Pre-Series A funding round of INR 28 crore (2025), led by IAN Alpha Fund
  • Investors: Rainmatter (Zerodha), Gameskraft Technologies, Intersection Ventures, Force Ventures, Axilor Ventures, Arali Ventures
  • Incubated through NSRCEL’s Incubation Program for Mobility Startups
  • NASSCOM Emerge 50 award winner (2023)
  • Top 5 winner, Microsoft EFPI Cup (2024)
  • Top 3 winner, KPMG Private Enterprise Global Tech Innovator Competition (2024)
  • Featured on the Norrsken Impact/100 list, displayed at Times Square, New York (2024)
  • Strategic technology partnership with Microsoft on water-positive projects in Bengaluru
  • Referenced by Indian Prime Minister Narendra Modi in the Mann Ki Baat radio programme
Natnavi Analysis

FluxGen occupies a well-defined niche within India's climate tech landscape: applying IoT sensing and AI analytics to a resource, industrial water, that has historically been managed with far less real-time rigor than energy. Its growth trajectory, from a 2019 founding to more than 100 enterprise clients and a 2025 pre-Series A raise, suggests a company that has moved past early proof-of-concept into a more established commercial phase, anchored by relationships with large Indian industrial groups and multinational corporates.

The company's relevance is reinforced by India's documented water stress, which has made industrial water risk a board-level concern for manufacturers operating in cities facing groundwater depletion. FluxGen's modular platform, spanning rainwater harvesting, wastewater tracking, compliance auditing and AI-driven anomaly detection, addresses several distinct pain points within a single system rather than a single use case, which may support account expansion within existing clients.

At the same time, much of FluxGen's public narrative rests on company-reported water-savings figures and client testimonials rather than independently audited results, and its stated international expansion into the Middle East, Africa, Europe and the United States is still at an early stage relative to its established Indian base. Procurement teams evaluating FluxGen should weigh its strong domestic enterprise track record against the earlier stage of its international deployment history.

Sources & References
Website
Founded: 2019
Company Stage: Growth-Stage Company
Headquarters
Bengaluru, Karnataka, India
Geographic Presence
FluxGen is headquartered in Bengaluru, India, and its enterprise client base is concentrated across Indian industrial hubs, serving companies such as Tata Steel, Aditya Birla Group and Mahindra Group. The company has also implemented water management solutions with clients in the Middle East and Africa, and has stated plans to expand further into Europe and the United States as part of its international growth strategy.
Solution Type
Software Platform, Technology Provider
Sustainability Outcomes
Resource Efficiency, Sustainable Infrastructure, Water Conservation
Industries Served
Agriculture & Food, Automotive & Electric Mobility, Healthcare & Pharmaceuticals, Hospitality & Tourism, Manufacturing, Mining & Metals, Textiles & Apparel
Last Reviewed: September 23, 2026

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