DeHaat | Agri Supply Chain & Farm Intelligence Platform

DeHaat | Agri Supply Chain & Farm Intelligence Platform

Agriculture

Sustainable Development Goals

SDG 12 – Responsible Consumption and Production, SDG 2 – Zero Hunger, SDG 8 – Decent Work and Economic Growth

Company Overview

DeHaat is the trading name of Green Agrevolution Private Limited, an Indian agricultural technology company founded in 2012 and based in Gurugram. It operates a platform that connects smallholder farmers with agri-input suppliers, advisory services, financial partners and institutional buyers of farm produce.

The business began as a pilot on last-mile input delivery and crop advisory in Bihar, Odisha and eastern Uttar Pradesh. Early operations relied on trained field staff who visited villages, demonstrated input packages and recorded crop-stage data. That data later informed the company’s advisory models. Shashank Kumar is co-founder and chief executive, and the founding team also includes Shyam Sundar Singh, Amrendra Singh and Adarsh Srivastava.

DeHaat describes its delivery model as a combination of physical and digital channels. Local franchise operators, known as micro-entrepreneurs, run DeHaat Centres that act as the village-level contact point. They use a dedicated business application to enrol farmers, aggregate demand and collect produce, while farmers reach the company through a mobile app and a toll-free helpline. Behind this network sits a data layer that draws on satellite imagery, weather, soil profiles and pest records.

On the demand side, the company aggregates grain, fruit and vegetables and supplies them to processors, retailers, traders and exporters. It has also built capabilities through acquisitions, including the farm management platform VezaMart in 2019 and the software provider FarmGuide in 2021, and it sells agri-inputs under its own brands alongside third-party products.

Why These SDGs Matter

SDG 2 (Zero Hunger) is relevant because the advisory, input supply and nutrient guidance target smallholder productivity, which sits at the centre of sustainable food production. Crop advisory covering more than 30 crops supports more efficient use of nutrients and crop protection inputs.

SDG 8 (Decent Work and Economic Growth) applies because the franchise model creates local micro-enterprises that earn income by serving farmers. Direct market access also reduces reliance on intermediaries, which supports rural farm incomes.

SDG 12 (Responsible Consumption and Production) is supported by aggregation, grading and market-linkage activity, which is described as reducing wastage and post-harvest loss across the supply chain. More predictable matching of produce to buyers also limits avoidable losses between farm gate and processor.

Products & Services
  • Soil health assessment for farmers (Know Your Soil)
  • Agri-input supply: seeds, fertilisers and crop protection products
  • Crop advisory through mobile app, helpline and field staff
  • Crop health and yield prediction services
  • Harvest aggregation and market access for farm produce
  • Farm intelligence analytics using AI and machine learning
  • Agricultural finance, credit and insurance linkages through partners
  • Private-label agri-input brands including Honest Farms and FarmPlus
  • Agri-commodity exports to international markets
  • DeHaat Centre franchise programme for rural micro-entrepreneurs
Business Challenges Solved
  • Fragmented last-mile access to quality agri-inputs in rural districts
  • Lack of timely, crop-specific agronomic advice for smallholder farmers
  • Unpredictable volume and quality in institutional produce procurement
  • Limited farm-gate market access and dependence on intermediaries
  • Post-harvest loss and wastage across the agricultural supply chain
  • Limited visibility for input manufacturers into farmer demand and product feedback
  • Working capital gaps for smallholders, addressed through lender partnerships
Approach & Methodology

DeHaat combines a physical village network with a data layer. Field staff and franchise operators visit farms, enrol farmers and record crop-stage information, which is fed into the platform and used to train its machine learning models.

The advisory engine ingests satellite imagery, pest incidence records, weather data and soil profiles to generate crop-stage recommendations for more than 30 crops in regional languages. Automated disease and pest alerts are sent to farmers, and queries raised through the app or helpline are routed to technical staff.

Franchise operators use a business application to aggregate input demand, visit farms, capture queries and collect produce. Input orders are fulfilled from regional hubs, and produce returns to the same hubs for grading and dispatch. Transaction and communication history is used to build a farmer rating, which partner lenders can draw on when assessing credit.

On the output side, the platform aggregates produce to the specifications of institutional buyers, including variety and grading at farm gate. Farmer producer organisations are integrated so that they can access institutional markets and capacity-building support. Advisory is provided without a fee, and the company earns a margin when farmers buy inputs or sell produce through the platform.

Market Position

DeHaat operates in the full-stack agritech segment, combining input distribution, advisory and produce aggregation in one network. Its end users are smallholder farmers, and its commercial counterparties include micro-entrepreneurs, input manufacturers, lenders and institutional buyers such as processors, retailers, traders and exporters.

Company statements reported by Inc42 put FY25 revenue at about INR 3,000 crore, with private label sales near a quarter of revenue and exports of INR 430 crore to 32 markets. The company reported an operating profit for Q1 FY26.

Competing platforms include BigHaat. DeHaat's positioning rests on pairing a dense franchise network with data-driven advisory and access to institutional demand.

Procurement Considerations
  • Confirm which service line applies (input supply, produce aggregation or export) and the contracting entity.
  • Check centre density and aggregation capacity in the specific sourcing districts.
  • Verify crop variety, grading and quality specifications that can be met at farm-gate aggregation.
  • Request lot-level traceability and quality documentation for produce supplied.
  • Understand the commission-based pricing structure on input and output transactions.
  • Confirm phytosanitary and export compliance documentation for international shipments.
  • Plan for crop-season supply variability and weather-related volume swings.
  • Clarify data-sharing terms if using farm intelligence outputs, and request quantified impact data if needed for reporting.
Funding, Recognition & Ecosystem
  • Series C of about USD 30 million led by Prosus Ventures (January 2021)
  • Series D of USD 115 million led by Sofina and Lightrock, with Temasek, RTP Global, Sequoia Capital India (now Peak XV Partners), Prosus Ventures and FMO (October 2021)
  • Earlier backing from Omnivore, AgFunder and IIM Calcutta Innovation Centre, with venture debt from Trifecta Capital
  • INR 200 crore (about USD 23.4 million) venture debt from Trifecta Capital (April 2025)
  • Featured in NITI Aayog’s Frontier Tech repository (a listing, not an endorsement)
  • Great Place to Work certification for 2022-23 and 2023-24 (workplace recognition, not a sustainability certification)
Natnavi Analysis

DeHaat matters because it addresses a structural gap in Indian agriculture: fragmented inputs, limited agronomic guidance and weak price discovery for smallholders. By linking these to institutional demand, it gives buyers a more organised route to farm produce and gives farmers a documented route to market.

Its sustainability contribution is delivered mainly through advisory, input optimisation and supply chain efficiency rather than through a dedicated environmental technology. Reported scale, a government portal feature and large institutional investors suggest a business of significant reach in its operating states.

Strengths include the village-level franchise network, the accumulated crop and transaction data and a diversified revenue base across inputs, produce, private labels and exports. The company also shows continued access to capital, including venture debt in 2025.

Considerations for readers include the farmer-facing nature of much of the activity, which sits at the edge of a B2B directory scope. Public reach figures differ across sources and years, and environmental outcomes such as input reduction or emissions are described qualitatively. Buyers needing quantified impact data should request it directly during due diligence.

Sources & References
Website
Founded: 2012
Company Stage: Growth-Stage Company
Headquarters
Gurugram, Haryana, India
Geographic Presence
DeHaat is an India-focused company with its origins in Bihar. Early operations covered Bihar, Uttar Pradesh, Jharkhand and Odisha, and the network has since extended to 12 agrarian states through franchised village centres. Its institutional buyer base spans domestic processors and retailers, and agri-commodity exports reached 32 international markets in FY25.
Solution Type
Distributor, Service Provider, Supply Chain Orchestrator, Technology Provider
Sustainability Outcomes
Resource Efficiency, Supply Chain Transparency & Traceability, Sustainable Agriculture, Waste Reduction
Industries Served
Agriculture & Food, Financial Services & Banking, Retail & Consumer Goods

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