AgriVijay | Solar and Biogas Solutions for Farmers

Renewable Energy

Sustainable Development Goals

SDG 13 – Climate Action, SDG 5 – Gender Equality, SDG 7 – Affordable and Clean Energy

Company Overview

AgriVijay is the brand of Renewagri Om Ecommerce Pvt Ltd, a Pune-based company incorporated in June 2020 by Vimal Panjwani and Shobha Chanchlani, a mother and son team. It describes itself as a curated marketplace and agtech climate action social enterprise that brings renewable and green energy products to farmers and rural households.

The company sits between manufacturers or startups in the renewable energy sector and end users in villages. Before a product is recommended, it assesses the customer’s energy and agriculture needs, along with the farm waste available on site. It then sells, finances, delivers and deploys the chosen product. Customer engagement runs through a website, an AI-enabled WhatsApp chatbot, local-language call centres, field sales staff and a technical team.

The retail footprint is built around franchised Renewable Energy Stores, run by rural entrepreneurs, retailers and women, which act as village-level points for advice, sales and after-sales support. The company reports more than 80 such stores and a portfolio of over 200 products sourced from more than 45 partners.

Since incorporation, the company has widened its physical operations from its early base in Maharashtra and Rajasthan to several more states. It has stated a target of 10,000 village-level stores and 10 lakh farmers and rural households by 2030.

Why These SDGs Matter

SDG 5 is relevant because the company's store model is open to rural women and youth as entrepreneurs. Women are also direct users of products such as solar sewing machines and biogas systems, which replace firewood in household cooking. These routes create income and reduce unpaid fuel-collection labour.

SDG 7 is the core of the business. Solar pumps, solar dryers, biogas digesters, electric farm tools and solar lighting extend access to affordable, cleaner energy in places where grid supply and service networks are often weak. Financing options and local after-sales support address the affordability and reliability dimensions of this goal.

SDG 13 applies because the products displace diesel pumps, grid electricity drawn from fossil sources and firewood. The biogas systems also process animal, food and agricultural waste that would otherwise decompose in the open. The company reports tracking emissions mitigation across its installations.

Products & Services
  • Solar water pumps for farm irrigation
  • Biogas digesters converting farm waste into cooking fuel
  • Solar dryers for crop and produce preservation
  • Solar-powered machines such as rice dehuskers and sewing units
  • Electric toolbars and electric cycles for rural use
  • Organic fertilisers and bio-slurry products
  • Agtech products including agricultural drones
  • Franchise-based Renewable Energy Stores for rural entrepreneurs
  • EMI financing and solar insurance on purchases
  • Energy advisory and after-sales service support
Business Challenges Solved
  • High diesel and grid electricity costs for farm irrigation
  • Firewood dependence for rural household cooking
  • Disposal of animal, food and agricultural waste
  • Post-harvest losses from slow, traditional drying methods
  • Limited rural access to advice on renewable energy products
  • Weak after-sales support for solar and biogas installations in villages
  • Upfront cost barriers for farmers buying renewable equipment
  • Difficulty for renewable manufacturers in reaching last-mile rural buyers
Approach & Methodology

AgriVijay operates an advisory-led distribution model. The starting point is a needs assessment in which the company looks at a farmer's or household's energy use, agricultural activity and the waste available at the site. A product is recommended only after this step, so that, for example, a biogas digester is matched to the feedstock actually available.

Products are curated from partner manufacturers and startups rather than made in-house. The company recommends, sells, finances, delivers and deploys each item, and bundles offers such as solar insurance, long-term warranties and EMI plans over short tenures. Financing is described as available over three to twelve months.

Delivery runs through several connected channels. A website and AI-enabled WhatsApp chatbot handle product discovery and enquiries. Call centres operate in local languages. Field sales and a technical team handle site visits and installation.

The physical layer is a franchise network of Renewable Energy Stores. Rural entrepreneurs operate the stores as local points for demand generation, advice and service, and the company states that they do not need to hold stock. This structure is intended to solve the after-sales problem that the founder has described as one of the hardest aspects of rural renewable adoption.

The company also tracks and reports outcomes such as installations, emissions mitigated and waste treated. It lists a carbon impact projects contact, but the methods behind its emissions figures are not detailed in the sources reviewed.

Market Position

AgriVijay operates in rural renewable energy retail and distribution, a segment that links manufacturers of solar, biogas and electric products with smallholder farmers and village households. Its primary customers are farmers, rural households and the rural entrepreneurs who run its stores. A biogas pilot project for a government rural employment programme in Dadra and Nagar Haveli also appears in its press coverage.

The company positions itself as a multi-brand marketplace, and describes itself as the first of its kind in India for this customer group. Its approach centres on advisory-led selection and a village-level store network, rather than a single product line. It sources from partners rather than manufacturing, so its differentiation lies in distribution, financing support and service coverage rather than in proprietary hardware.

Procurement Considerations
  • Confirm which partner manufacturer supplies the specific product, and request that brand’s own warranty and technical datasheets.
  • Check state-level subsidy eligibility and whether the installation supports subsidy documentation.
  • Clarify installation responsibility, site assessment scope and commissioning sign-off for each project.
  • Ask for the service coverage map for the intended district, including response times through the nearest store.
  • Review insurance terms, warranty duration and claim procedures before purchase.
  • Compare EMI terms and any interest charges against standard agricultural credit options.
  • Request documentation behind reported emissions or savings figures if the data will feed ESG or carbon reporting.
  • For institutional or government projects, verify the company’s contracting capacity and prior pilot references.
Funding, Recognition & Ecosystem
  • Seed funding from Indigram Labs under the Startup India Seed Fund Scheme.
  • Incubated at AIC-JKLU in Jaipur, supported by Atal Innovation Mission and NITI Aayog.
  • Branch operations hosted at a-IDEA (ICAR-NAARM, Hyderabad) and IRMA Iseed Foundation (Anand).
  • Awards reported in 2022: Global SAARC Startup Awards winner.
  • Awards reported in 2023: EUTECH SDG 1 International Award and BAI Rising Star Award.
  • Awards reported in 2024: SolarX Challenge winner (Ministry of New and Renewable Energy, Invest India and International Solar Alliance), and FICCI Award for Best Sustainable Agritech Startup.
  • Awards reported in 2025: Avinya Energy Startup Challenge winner (Ministry of Petroleum and Natural Gas, ONGC and FIPI), and NASSCOM SME Inspire Award.
  • Earlier recognition: FICCI Startup Awards 2021 (Top Agri Innovator in COVID times).
  • Featured on the Startup India platform for National Startup Day 2026.
Natnavi Analysis

AgriVijay is relevant to NatNavi because it addresses a distribution problem that many renewable energy products face. A solar pump or biogas digester can be technically sound, yet reach few smallholders without local advice, financing and service. The company's franchise store network and needs-based recommendation process are aimed at that gap, and its partner-sourced portfolio gives manufacturers a route to rural buyers.

The sustainability contribution is concentrated in energy access, fuel switching and farm waste treatment. Its range of solar, biogas and electric products covers several decarbonisation routes for rural users in a single channel, and the store model creates local entrepreneurial roles.

Several factors suit buyers well. The company has an established record of incubator support and competitive award recognition, and its founder has publicly set out scaling targets for the coming years.

Prospective partners should keep a few points in mind. Product performance depends on the partner manufacturers rather than on AgriVijay itself. Service quality will depend on franchise execution in each district. Impact figures are company-reported, so institutional buyers should ask for supporting documentation. The core customer base is individual farmers and households, so the company is best read as a rural distribution platform and a channel for renewable manufacturers, rather than an enterprise solutions provider.

Sources & References
Website
Founded: 2020
Company Stage: Startup
Headquarters
Pune, Maharashtra, India
Geographic Presence
AgriVijay states that it serves customers across India. It maintains physical operations through franchised stores in Maharashtra, Rajasthan, Uttar Pradesh, Telangana, Andhra Pradesh and Gujarat. The head office is in Pune, with branch offices in Jaipur, Hyderabad and Anand hosted within incubation centres. Its markets are rural districts and villages, where farmers and households are the main buyers.
Solution Type
Distributor, Service Provider
Sustainability Outcomes
Carbon Reduction, Renewable Energy Adoption, Sustainable Agriculture, Waste Reduction
Industries Served
Agriculture & Food, Government & Public Sector
Last Reviewed: October 10, 2026

Related Companies

Trending now

Indian Carbon Credit Trading Scheme
What is the Carbon Credit Trading Scheme and How It’s Shaping India’s Carbon Market
Marketing AI Prompts
The 7 Step AI Marketing Audit Framework for Sustainable Businesses
greenwashing
Why False Sustainability Claims “Greenwashing” Are Becoming a Business Risk
How to Generate Carbon Credits From Agriculture and Sell Them Internationally
How to Generate Carbon Credits From Agriculture and Sell Them Internationally

Sign In

Forgot password?

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.