rePurpose Global | Plastic Credits & Packaging Compliance

rePurpose Global | Plastic Credits & Packaging Compliance

Waste Recovery

Sustainable Development Goals

SDG 12 – Responsible Consumption and Production, SDG 13 – Climate Action, SDG 15 – Life on Land, SDG 8 – Decent Work and Economic Growth

Company Overview

rePurpose Global is a New York headquartered company that helps consumer brands measure, reduce and address the environmental impact of plastic packaging. Founded in 2016, the company built one of the earliest plastic credit systems, allowing businesses to fund verified waste recovery projects that remove and recycle a volume of plastic equivalent to what they use, a model commonly described as going Plastic Neutral or Plastic Negative.

The company runs a network of impact projects across countries including India, Indonesia, Kenya, Cameroon, Colombia and the Dominican Republic, partnering with local waste management organizations to improve collection infrastructure and support the livelihoods of informal waste workers.

In April 2024, rePurpose Global acquired Bluebird Climate, a software company offering lifecycle assessment and packaging recyclability analysis for consumer brands. This expanded its offering into a combined platform covering plastic footprint measurement, Extended Producer Responsibility compliance and sustainability reporting.

rePurpose Global serves several hundred consumer packaged goods brands, ranging from small and medium businesses to larger multinational companies, primarily in the beauty, personal care, wellness, food and beverage, and home care sectors. The company was founded by Svanika Balasubramanian, Aditya Siroya and Peter Wang Hjemdahl, and has raised institutional funding from investors including 10X Capital, Left Lane Capital and Emerson Collective.

Why These SDGs Matter

SDG 8 applies because rePurpose Global’s impact projects are designed to improve pay, safety and formal recognition for informal waste workers who collect and sort plastic in the communities where the company operates. SDG 12 is directly relevant since the company’s core offering, plastic credits and packaging compliance tools, helps brands measure and manage the material footprint of their packaging and move toward more circular practices. SDG 13 connects to the company’s work reducing plastic leakage and supporting brands’ broader sustainability reporting, given the established links between plastic production, disposal and greenhouse gas emissions. SDG 15 reflects the on-the-ground focus of the recovery projects, several of which are sited in coastal and riverine ecosystems where uncollected plastic waste directly affects land and freshwater habitats.

Products & Services
  • Plastic footprint measurement and reporting tools
  • Plastic credit financing and trading
  • Plastic Neutral and Plastic Negative brand certification
  • Packaging sustainability and EPR compliance platform
  • Lifecycle assessment and recyclability analysis software
  • Verified plastic waste recovery impact projects
  • Sustainability claims verification and marketing assets
  • Packaging redesign and material optimization modeling
Business Challenges Solved
  • Measuring and reporting corporate plastic footprint
  • Navigating more than 45 packaging EPR regulations
  • Financing infrastructure for plastic waste recovery
  • Verifying and substantiating brand sustainability claims
  • Fragmented data across climate, packaging and compliance teams
  • Evaluating packaging redesign and material substitution options
  • Supporting fair pay and safety conditions for waste workers
Approach & Methodology

rePurpose Global’s plastic recovery work is structured around what the company calls the BASE Framework, a methodology used to design each impact project so that waste collection and recycling interventions are additional, meaning they would not have happened without the company’s funding, and can be independently verified. Projects are reviewed by third-party auditors, and recovered plastic volumes are tracked using the company’s reTrace traceability system, intended to let partner brands follow the plastic credits they fund back to a specific project and geography.

On the compliance and packaging side, the platform incorporates capabilities gained through the acquisition of Bluebird Climate, a software company founded in 2021 that built on-demand lifecycle assessment and packaging recyclability analysis tools for consumer brands. Combined with rePurpose Global’s existing plastic footprinting and EPR expertise, this allows brands to model packaging redesign scenarios, estimate the cost impact of Extended Producer Responsibility fees, and generate data submissions for regulations such as California’s EPR program.

The company describes its methodology as bringing together previously separate strands of packaging and climate data, including material composition, recyclability and compliance reporting, into a single system so that sustainability, compliance and marketing teams within a brand can work from consistent figures.

Market Position

rePurpose Global operates in the packaging sustainability and compliance software space, alongside companies such as Plastic Bank, CleanHub, Seven Clean Seas and TerraCycle in plastic recovery, and broader packaging compliance vendors in the EPR reporting space. Its primary customers are consumer packaged goods brands, particularly in beauty, personal care, wellness, food and beverage, and home care, ranging from small and medium businesses to larger multinational companies. The 2024 acquisition of Bluebird Climate positioned the company to combine plastic credit financing with packaging lifecycle assessment and regulatory compliance tools, differentiating it from providers offering only recovery credits or only compliance software.

Procurement Considerations
  • Confirm third-party audit standards used for plastic credit verification
  • Clarify jurisdictional coverage for EPR compliance reporting needs
  • Assess data integration requirements with existing sustainability reporting systems
  • Review contract terms covering credit additionality and traceability guarantees
  • Evaluate the geographic scope of relevant impact projects
  • Confirm reporting formats align with target regulatory deadlines
  • Request references from brands in a comparable industry segment
Funding, Recognition & Ecosystem
  • Raised institutional funding from investors including 10X Capital, Gaingels, Left Lane Capital, Penny Jar Capital and Emerson Collective
  • Acquired Bluebird Climate in April 2024 to expand into packaging compliance software
  • Selected for Pear Ventures’ startup accelerator program
  • Co-founder Svanika Balasubramanian recognized as a Credit Suisse Lead 2030 winner
  • Featured as a One Young World Ambassador project
Natnavi Analysis

rePurpose Global occupies a distinctive position in the sustainability landscape, having started as a plastic credit issuer helping brands fund verified waste recovery in countries with underdeveloped waste management infrastructure, and evolving into a broader packaging sustainability and compliance platform following its 2024 acquisition of Bluebird Climate. This shift reflects a wider trend among sustainability solution providers, where regulatory pressure, particularly Extended Producer Responsibility laws in the United States, is pushing brands toward a single source of packaging, compliance and recovery data rather than separate vendors for each function.

The plastic credit model the company pioneered sits within a broader industry-wide conversation about additionality, verification rigor and long-term measurement of environmental outcomes, a conversation that applies to the plastic credit sector generally rather than to rePurpose Global specifically. Its use of third-party audits and a dedicated traceability system speaks directly to those questions.

For procurement teams evaluating packaging sustainability partners, rePurpose Global’s combination of on-the-ground recovery projects with compliance software is a notable differentiator. Brands whose supply chains sit outside the company’s current project geographies may want to assess how directly the recovery network applies to their specific footprint.

Sources & References
Website
Founded: 2016
Company Stage: Growth-Stage Company
Headquarters
New York, New York, United States
Geographic Presence
rePurpose Global runs impact projects across countries including India, Indonesia, Kenya, Cameroon, Colombia and the Dominican Republic, spanning multiple continents. Its client base is composed primarily of consumer brands based in North America, with additional customers in Europe and Asia. The company maintains teams across North America, Asia and Europe to support project delivery and client operations.
Solution Type
Service Provider, Software Platform, Technology Provider
Sustainability Outcomes
Business Transformation, Carbon Reduction, Circular Economy, Waste Reduction
Industries Served
Manufacturing, Retail & Consumer Goods
Last Reviewed: August 2, 2026

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