Solar Ladder | SaaS Platform for Solar Installers

Solar Ladder | SaaS Platform for Solar Installers

Sustainable Development Goals

SDG 7 – Affordable and Clean Energy, SDG 9 – Industry Innovation and Infrastructure

Company Overview

Solar Ladder is a Mumbai based technology company that builds a supply chain platform for solar installation companies operating in India. The platform combines software, procurement, and financing tools designed to help rooftop solar installers and EPC (engineering, procurement, and construction) firms run their businesses more efficiently.

The company was founded in 2021 by Manan Mehta, Abhishek Pillai, and Farhan Ahmed. Its software suite includes modules for customer relationship management, solar proposal generation, 3D solar system design, task and calendar management, project execution tracking, and project cost management. Alongside the software, Solar Ladder operates a procurement marketplace that helps installers source solar modules, inverters, mounting structures, and balance-of-system components, and it has partnered with non-banking financial companies to offer working capital financing to installers and rooftop loans to end customers.

Solar Ladder’s customer base includes solar installation and EPC companies across multiple Indian states, with named clients referenced on the company’s own materials including Mahindra Solarize, Adani Solar, and Fourth Partner Energy. The company states it began as a software product before expanding into procurement and financing services, positioning itself as an integrated operating layer for the rooftop solar installation industry in India.

Why These SDGs Matter

Solar Ladder’s core platform is built to accelerate the deployment of rooftop solar systems by the installation companies that use its software, procurement, and financing tools, which connects directly to SDG 7’s goal of expanding access to affordable, clean energy. By reducing operational friction for installers, ranging from proposal generation to component sourcing to working capital access, the platform supports faster and more efficient rollout of solar infrastructure, which is the practical mechanism through which clean energy access expands at scale.

The company’s role as a digital and financial infrastructure layer for a fragmented installer industry also aligns with SDG 9, which calls for resilient infrastructure and inclusive industrialization supported by technology and innovation. Solar Ladder’s software and procurement marketplace function as enabling infrastructure for an industrial sector, helping smaller installation businesses adopt digital tools and access financing that would otherwise be harder to secure individually.

Products & Services
  • CRM and project organization software for solar installers
  • Automated solar proposal generation software
  • 3D solar design software with shading analysis
  • Task and calendar management tools
  • End-to-end project management and execution tracking
  • Cost tracking and expense management (Books module)
  • Operations and maintenance (O&M) tracking software
  • Procurement marketplace for solar modules and components
  • Working capital financing for solar installers
  • Rooftop solar loans for residential, commercial, and housing customers
Business Challenges Solved
  • Manual, spreadsheet-based tracking of solar installation projects
  • Slow and inconsistent solar proposal generation for sales teams
  • Fragmented and opaque procurement of solar components
  • Limited access to collateral-free working capital for installers
  • Hidden or untracked project costs during installation
  • Lack of visibility into ongoing project status and inventory
  • Delayed after-sales service and customer engagement
Approach & Methodology

Solar Ladder operates as a software-as-a-service platform layered with procurement and financing services, an approach the founders describe as building software first and then adding a supply chain layer on top. The core software suite covers the installer’s operational workflow, including customer and project management, proposal generation, 3D system design with shading analysis, task scheduling, project execution tracking, and cost management, delivered through a web application and a companion mobile app.

The procurement component operates as a marketplace where the company sources solar modules, inverters, structures, and balance-of-system components from manufacturers and makes them available to installers, with the stated aim of improving price transparency and quality control compared to fragmented offline sourcing. The financing layer is delivered through partnerships with non-banking financial companies (NBFCs), providing short-term working capital credit tied to platform purchases for installers and longer-term rooftop solar loans for end customers, with the company reporting collateral-free loan approval within 24 to 48 hours.

This combined software, procurement, and financing model is designed to address multiple operational bottlenecks that installation businesses face simultaneously rather than solving them through separate, disconnected vendors. The platform integrates with third-party tools such as Google Calendar, Google Forms, Zoho, and IndiaMart to fit into installers’ existing workflows.

Market Position

Solar Ladder positions itself within India’s rooftop solar installation market, targeting solar EPC installers and installation companies as its primary customers rather than end consumers directly. The company describes its role as consolidating software, procurement, and financing functions that installers would otherwise source separately from multiple vendors. Its named client references include larger solar businesses such as Mahindra Solarize, Adani Solar, and Fourth Partner Energy, alongside smaller regional installers. Third-party research platforms list Solar Ladder alongside solar design and project software providers such as OpenSolar, Aurora Solar, and RatedPower as comparable companies in the solar software space, though the companies differ in geographic focus and the extent of procurement and financing services bundled into the platform.

Procurement Considerations
  • Confirm which software modules are free versus paid as usage scales
  • Assess integration compatibility with existing tools such as Zoho, IndiaMart, or Google Workspace
  • Review terms and eligibility criteria for NBFC-partnered working capital financing
  • Evaluate procurement marketplace pricing against existing supplier relationships
  • Confirm mobile app functionality and offline usage for field teams
  • Clarify onboarding time and staff training requirements for new modules
  • Verify service and support availability across the installer’s operating states
Funding, Recognition & Ecosystem
  • Seed funding of approximately INR 11 crore (around USD 1.3 million) from Axilor Ventures, Titan Capital, DeVC, and Stride Ventures, along with angel investors including individuals from Atha Group, Mamaearth, and Bain & Company (2023)
  • Participation in YCombinator Startup School (USA)
  • Recognition or program participation associated with the London School of Economics (UK)
  • Award or grant received from the Government of India
  • Award or grant received from Facebook
  • Named “Best Technology Provider of the Year” at the Madhya Pradesh Annual Solar Awards, presented at the Global Solar Expo, Indore (2025)
Natnavi Analysis

Solar Ladder addresses a structural gap in India’s rooftop solar sector: the operational and financial fragmentation faced by the thousands of small and mid-sized installation companies responsible for deploying most residential and commercial solar systems. By combining project management software, a component procurement marketplace, and installer financing into a single platform, the company targets several interconnected bottlenecks, digitalization, working capital access, and supply chain transparency, that individually constrain how quickly installers can scale.

The company’s relevance is tied closely to India’s broader rooftop solar ambitions, where government targets for installed capacity depend heavily on the operational capacity of exactly the kind of small and mid-sized EPC firms Solar Ladder serves. Its bundled model, software paired with procurement and embedded finance, is a reasonable response to an industry where installers often lack the scale to negotiate favorable component pricing or secure collateral-free credit independently.

At the same time, the model carries dependencies worth noting for procurement evaluators: the financing layer relies on third-party NBFC partnerships rather than in-house lending, and the company’s geographic footprint and customer base are concentrated in India, which shapes its relevance primarily for organizations operating within that market. As a still-early-stage, seed-funded company, its long-term scale and product depth will be worth monitoring as the business matures.

Founded: 2021
Company Stage: Startup
Headquarters
Mumbai, Maharashtra, India
Geographic Presence
Solar Ladder operates primarily within India, serving solar installation and EPC companies across multiple Indian states through its software, procurement, and financing platform. The company is headquartered in Mumbai, Maharashtra, and its state-level onboarding options on its website cover installers across the country, indicating a pan-India operational footprint rather than a presence limited to a single region.
Solution Type
Software Platform, Supply Chain Orchestrator
Sustainability Outcomes
Business Transformation, Renewable Energy Adoption
Industries Served
Construction & Real Estate, Energy & Utilities

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